Five practices. One operator. Every engagement built from scratch — shaped to the client, the brief, and the room. Strategy that holds up to a board, hospitality that holds up to a season, events that hold up under audit.
Brand architecture, market positioning, founder identity, launch strategy. Built by an operator who has held the P&L — not advised someone who did.
Brand & digital transformation of Hapoel Tel Aviv F.C. — connecting identity directly to commercial revenue. The team behind ARTHINA in Athens — taking a brand from zero to a recognized cultural destination in four months.
See Hapoel F.C. case →Venue launches, guest experience, operational systems, VIP flow, revenue optimization. End-to-end programming for hotel groups, F&B, and nightlife.
Programming partnerships with PLAY Hotels, BROWN Hotels, and PAREA Hotels — content direction and event production across 12+ properties in Greece. The company's leadership previously owned and operated four high-traffic Tel Aviv venues (October, Post, Benz, Ehad) with 100+ staff and full P&L accountability — operational depth we bring to every hospitality engagement.
See hospitality cases →Full-scale event ops. Artist logistics, staffing, crowd management, sponsorship integration. Built end-to-end, on budget, on time.
ARTHINA — a pop-up street art museum in Athens, founded and produced end-to-end. €100K production budget, 14 artists, 10,000+ visitors in one summer. Plus full event production across PLAY/BROWN/PAREA hospitality programming.
See ARTHINA case →Community activations, fan engagement, merchandise concepts, club organizational development. Built by the founder of Israel's first fan-owned professional club.
The company's leadership founded Hapoel Tel Aviv B.C. — Israel's first fan-owned pro club — taking it from the lowest division to the Premier League and leading the vision for the 3,500-seat Shlomo Group Arena. More recently, strategic consulting to HŠK Zrinjski Mostar on club organizational development.
See sports portfolio →Local network access, vendor sourcing, venue access, cultural adaptation. EU citizenship enables operational ease across the EU — without the visa, customs, or compliance friction.
The company has been operating from Athens since 2021 with founder-level EU citizenship [Bulgaria]. Trilingual operations — Hebrew, English, Greek. Active partnerships with PLAY, BROWN, and PAREA hotel groups, plus relationships across Athens art, hospitality, and cultural networks.
Why Greece, why us →