DUBEL TEAM — Strategy. Marketing. Operations. Events. Talent. One Team.

/01 What we do

FIVE PRACTICES. One team.

[ MISSION: STRATEGY ]

Strategy & Branding

Brand. Position. Politics. PR. The strategic call you actually need to make — informed by a decade of holding the P&L ourselves, not advising someone who did.

[ MISSION: GROWTH ]

Marketing, Retail & Creative Direction

Paid, social, content, retail. Numbers move or we don't get paid. Creative direction across product, kit, merch, and digital — turning identity into commercial revenue since 2014.

[ MISSION: OPS ]

Operations

From boards to BOMs. Precision engineering, systemic reliability, ISO-grade execution.

[ MISSION: CULTURE ]

Events & Culture

Pop-ups, festivals, hotel programming, museums. Built end-to-end, on budget, on time.

[ MISSION: STRATEGIC HR ]

Mission-Critical Recruitment

We scout niche experts and deploy tailored workforces for external organizations. We don't just provide a plan — we provide the people to execute it.

/02 The receipts

SELECTED work.

Featured Project / 01 Athens · Psyrri · 2024 — 2025

ARTθINA

A pop-up street art museum in the heart of Psyrri. An abandoned building turned living artistic workshop — fourteen artists, four months, tens of thousands of visitors.

[ FOUNDER & OPERATOR ] [ END-TO-END PRODUCTION ] [ CURATION ] [ PROGRAMMING ]

@arthina.gr ↗ Read press ↗

ARTHINA — courtyard packed with visitors under disco lights and red bulbs

Artists hosted

€100K+

Production budget

4 mo.

Run length

10K+

Visitors

ARTHINA courtyard at dusk — red string lights, graffiti, mascot

ARTHINA event — packed courtyard from balcony view

ARTHINA interior — psychedelic mural room

ARTHINA — cardboard portrait sculpture installation

An old, abandoned building transformed into a living artistic workshop — a unique experience for visitors at the heart of Psyrri. — Artviews.gr

Follow @arthina.gr ↗ Bring me your mission →

Featured Project / 02 Greece · 2023 — Present

HOSPiTALITY

Content direction and full event production for the most ambitious hotel groups in Greece — PLAY, BROWN, and PAREA. Pool-deck activations, rooftop nights, brand programming. Built end-to-end.

[ STRATEGIC PARTNER ] [ EVENT PRODUCTION ] [ CONTENT DIRECTION ] [ PROGRAMMING ]

Hotel groups
activated

12+

Properties
programmed

2+ yrs

Active
partnership

∞

Sunsets
delivered

Pool bar at a Greek hotel — bamboo pergola, daytime activation

Rooftop event — Athens night skyline with red neon

DJ deck under red neon X — rooftop crowd, Athens by night

Hotel rooftop crowd — energy and laughter

DJ at sunset — denim jacket, headphones, dusk over Athens

BROWN Hotels step-and-repeat — guests at the press wall

Hospitality is half logistics, half choreography. The brand is the venue; we make the moments. — Dubel Team

Inquire about hospitality → Start a mission →

'23 — '24

Industry

M.T. Abraham Group

Advisor to the Chairman

[ MISSION: EXEC ADVISORY ]

Industrial & cultural ops including Aluminij Industries and the Hub of Fine Arts museum.

'23 — '24

Sports

HŠK Zrinjski Mostar

Strategic Consultant

[ MISSION: CLUB OPS ]

Football club organizational development. Project budgets in the hundreds of thousands of euros.

'04 — '16

Defense Industry

Har-Tov CNC

CEO · 12-Year Tenure

[ MISSION: DEFENSE SUPPLY ]

12 years as CEO of a precision manufacturing facility. Specialized in the production of mission-critical components for the Israeli Ministry of Defense (MOD) under ISO-9001 standards. Precision engineering. Systemic reliability. Zero margin for error.

'07 — '15

Sports · Creative

Hapoel Tel Aviv B.C.

Founder & Board Member

[ MISSION: BUILD FROM ZERO ]

Founded Israel's first fan-owned pro club. Led from bottom division to the Premier League. Managed end-to-end retail operations — including the Creative Direction and design of official club merchandise and primary jersey kits. Spearheaded vision for the 3,500-seat arena project.

'15 — '16

Sports · Creative

Hapoel Tel Aviv F.C.

Brand Manager & Board Member

[ MISSION: BRAND → REVENUE ]

Led brand and digital transformation. Connected brand identity directly to commercial revenue: Creative Direction of jersey kits and merchandise, full B2C operations — season tickets, match-day, official shop.

'17 — '21

Hospitality

Tel Aviv Nightlife Group

Owner & CEO

[ MISSION: VENUES & P&L ]

Owned and ran October, Post, Benz, Ehad. Multi-million budget, 100+ staff, full venue P&L.

13 ★ 14

♛

Maor
Harel

Founder & CEO · Since 2014

EU CITIZEN ATHENS

The operator behind it all.

Operating across strategic, industrial, and commercial mandates since 2014. Founded Hapoel Tel Aviv Basketball — Israel's first fan-owned professional club. Twelve years as CEO of Har-Tov Machining, supplying mission-critical components to the Israeli Ministry of Defense under ISO-9001. Owned a portfolio of high-traffic Tel Aviv venues. Opened ARTHINA in Athens.

Today, formalized as Dubel Team in Athens since 2021 — running high-stakes operations for international clients on the missions everyone else said couldn't be done. Hebrew. English. Greek. EU citizenship [Bulgaria] — operational ease across the EU.

LinkedIn ↗ Start a mission →

BUILT BY
THE BRIEF.
AN OPERATOR.

FIVE PRACTICES. One team.

SELECTED work.

ARTθINA

HOSPiTALITY

The operator behind it all.

YOU HAVE A MISSION. I have thirty minutes.